"Switzerland is a very consistent brand. It's excellent. The trains are brilliant, as are the skiing, festivals and food. It simply works."

It's the No. 1 country that people want to live in and also tops the investment climate and job opportunities categories. On the global stage, Switzerland is the peacemaker and enjoys a nearly spotless reputation for its neutrality and refusal to become embroiled in international drama — it hasn't been engaged in a state war since 1815. As the birthplace of the Red Cross and home to several international institutions like the World Health Organization and other assorted United Nations agencies, Switzerland is the strong, silent type who's willing to lend an ear, but doesn't get involved if it means taking sides.

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